Blog

Field notes on GA4, BigQuery, and modern analytics.

Perspectives from the engineers building Decode Data. On the data structures we wrestle with, the patterns that emerge, and what comes next.

1 article

· 5 min read

The GA4 BigQuery export problem

Every GA4 query in BigQuery needs a correlated subquery per field. We got tired of writing the same painful SQL and built something to make it stop.

Jim Barlow Jim Barlow Read article →