# Decode Data

> Decode Data builds connectors that transform complex, nested data structures into clean, queryable tables. The flagship product, Decode GA4, automatically transforms GA4 BigQuery exports.

## About

Decode Data Ltd is a B2B SaaS company founded in 2024, headquartered in London, UK (Company No. 15503524). The company builds data transformation connectors deployed via Google Cloud Marketplace.

## Product: Decode GA4

Decode GA4 is a BigQuery utility that transforms Google Analytics 4's complex nested export into clean, flat, queryable tables.

Key capabilities:
- Automatic nested data flattening (event_params, user_properties, items)
- Automatic schema evolution (no pipeline breaks when GA4 changes)
- Native BigQuery execution (data never leaves your project)
- Cross-cloud export (GCS, AWS S3, Azure Blob Storage)
- 70-90% storage cost reduction via Parquet compression
- Zero maintenance after deployment
- Automatic partition detection and reprocessing

## How It Works

GA4 Property -> Daily Export -> GA4 BigQuery Export -> Decode GA4 -> Compressed Parquet Files -> External Table in BigQuery

Before (raw GA4):
```sql
SELECT event_timestamp,
  (SELECT value.string_value FROM UNNEST(event_params) WHERE key = 'page_location') AS page_location
FROM `project.analytics_*.events_*`
```

After (decoded):
```sql
SELECT event_timestamp, page_location
FROM `project.decoded.page_view`
```

## Pricing

Usage-based per GiB processed, no monthly subscriptions. Billed through Google Cloud Marketplace.

| Volume | Price |
|--------|-------|
| 0-1 GiB | $50/GiB |
| 1-5 GiB | $10/GiB |
| 5-25 GiB | $5/GiB |
| 25-100 GiB | $3/GiB |
| 100-250 GiB | $2/GiB |
| 250-500 GiB | $1/GiB |
| 500+ GiB | $0.50/GiB |

## Integrations

Data transformation: dbt, Dataform, SQLMesh, native BigQuery
Business intelligence: Looker Studio, Tableau, Power BI, Evidence.dev
Cross-cloud: AWS S3, Azure Blob Storage

## What Makes It Different

- Connector, not platform: deploys into your environment, doesn't extract data
- Native BigQuery: data never leaves your Google Cloud project
- Purpose-built for GA4: understands the specific nested structure
- Usage-based pricing: no subscriptions, pay only for what you process

## Links

- Website: https://decodedata.io
- Documentation: https://docs.decodedata.io
- Google Cloud Marketplace: search "Decode GA4"