Set Your Data Free

Simplify, enhance and automate your GA4 data at scale.

The simplest way to transform your data

Our decoder transforms and enhances incoming GA4 data, preparing it for fast, efficient analysis. It integrates with your existing BigQuery set-up and can be configured and deployed in minutes

Works seamlessly with the storage, transformation, & BI tools you are already using

Works with your current stack

Working with GA4 Data is Challenging

To unlock your data for analysis, visualization, augmentation, and automation, you first need to restructure it.   With this comes many complications.

Hybrid data structures make SQL queries difficult and unnesting complicated

Hand-crafted queries require painful, verbose transformations that complicate downstream processes

Constant maintenance as bespoke solutions need updates and tweaking when data changes

Decision paralysis - most companies struggle with how to get data into the right form

Time-consuming development where teams spend weeks building custom solutions instead of analyzing data

Inefficient data processing - The full, raw dataset is reprocessed every configuration change, resulting in unnecessary cost

Nested Data
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How Decode Data Helps

Built for data professionals who need reliable, efficient analytics – Our decoder transforms your data in one step – restructuring it for optimal analysis. This removes complexity and speeds up your workflow.

Automate Everything

Extract complex nested data automatically without manual intervention. Say goodbye to complex SQL queries and schema management headaches.

Schema Evolution

Automatically adapt to source schema changes. Never worry about data pipeline breaks when GA4 introduces new parameters or structures.

Native BigQuery

Built entirely within Google BigQuery ecosystem. No external dependencies, seamless integration with your existing data workflows.

Cross-Cloud Ready

Export to AWS S3 or Azure Blob Storage for robust cross-cloud workflows. Your data, wherever you need it.

Cost Optimization

Reduce storage costs with intelligent compression and partitioning. Pay less for BigQuery storage while maintaining query performance.

Zero Maintenance

Deploy once, run forever. Metadata-driven incremental processing ensures each date partition is processed exactly once with minimal overhead.

Automate Everything

Extract complex nested data and update column and parameter schemas automatically without manual intervention.

Cost Optimization

Reduce storage costs with intelligent compression and partitioning. Pay less for BigQuery storage while maintaining query performance.

Schema Evolution

Automatically adapt to source schema changes. Never worry about data pipeline breaks when GA4 introduces new parameters or structures.

Cross-Cloud Ready

Export to Google Cloud Storage, AWS S3 or Azure Blob Storage for robust cross-cloud workflows and data lake architectures.

Native BigQuery

Built entirely within Google BigQuery ecosystem. No external dependencies, seamless integration with your existing data workflows.

Zero Maintenance

Deploy once, run forever. Metadata-driven incremental processing ensures each date partition is processed exactly once with minimal overhead.

Enhance your Data Further

Quick Setup
Clean Exports
Faster
Optimize Storage
More Flexible
Future-Proof
Cloud Flexibility
Reliable
Full Integration
Quick Setup
Clean Exports
Faster
Optimize Storage
More Flexible
Future-Proof
Cloud Flexibility
Reliable
Full Integration

Quick Setup

  • Easy install with a single command
  • No additional transformation needed
  • Works with your current stack

Enable GA4 Exports

  • Flattens and pre-models the data
  • Removes long SQL queries
  • Makes analysis faster

Speed Up Data Operations

  • Automates transformation of raw GA4 data
  • Converts data to zipped Parquet files
  • Creates BigQuery external tables

Optimize Storage & Compute

  • Stores transformed data in GCS
  • Reduces storage costs
  • Supports incremental updates

Boost Analytics Flexibility

  • Profiles GA4 structures
  • Supports local time
  • Integrates with DBT, DataForm, SQLMesh, and many more

Future-Proof & Easy Maintenance

  • Adapts to schema changes
  • Auto-generates transformation functions
  • Simple to extend

Cross-Cloud Flexibility

  • Export to S3 or Azure
  • No vendor lock-in
  • Same structure across platforms

Reliable and Scalable

  • Incremental logic for updates
  • No full reprocessing
  • Scalable architecture

Integrates with Your Data Stack

  • Outputs clean Parquet files
  • Plug into existing pipelines
  • Ready for ML, analytics

FAQ

You can analyze it, transform it, or send it somewhere else.

 

Analyze your decoded data using Looker Studio, Looker, Power BI, Tableau or Evidence! Our Decoder for GA4 comes with ready-made Looker Studio templates, but you can easily link decoded data to your existing reports.

 

Transform your decoded data using Dataform or DBT.

Send your decoded data to Google Cloud Storage or Amazon S3.

That’s right.  It’s a simple and straight forward install.

Absolutely not. There is no need to use other data transformation tools or learn another complicated skillset.  That said, our decoder is fully compatible with industry standard transformation tools so it can be a preliminary step to simplify your data before you use these tools. 

Absolutely not.  Our decoder adds a new dataset to your BigQuery that you can access directly for downstream analysis, but you can always go back and reference your raw data or do work on that data set directly.

The historical data that you have decoded remains intact and accessible in your BigQuery, but it will cease to decode any future data.

Technical questions?  Check out our docs site to learn more.

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